Help us to end
Our first ever campaign collection is dedicated to driving awareness of, and ultimately removing, the shark nets destroying marine life on Australia's east coast. Send a message and help us fund the ongoing #NetsOutNow campaign.
A new mission
clothing with a purpose
We're radically rethinking how we sell and produce clothing so that every item helps us to protect wildlife and critical ecosystems.
Dedicated campaigns. Less waste. Greater impact.
At Protect What You Love we are launching our brand new experiences where you can join our team of experts and scientists to explore the Ningaloo Reef in an exclusive, all-inclusive trip.