Our clothing
Clothing that sends a message is where PWYL began. When we started, clothing was a key way for us to tell the world where we stood on the persecution and misrepresentation of Tiger Sharks.
It was the best way for us to spread awareness of the challenges this apex predator was facing and gain support from a community we didn't know existed.
Today, our clothing has developed into a way for people to make a statement of where they stand on marine environmental issues and to share a piece of their identity. We design and release ranges which are typically dedicated towards a particular species and we build an awareness campaign around this species to educate our audience on the challenges of the species in the wild.
Over the past few years we have worked to improve the sustainability of our clothing lines by replacing every base garment we could with an alternative which does less damage to ecosystems globally. For the most part this has meant a switch to organic cotton for many of our tees and tanks. We are proud of our clothing and hope that this part of our business only continues to thrive in the near future.
