Our Team
Owner & Director
Tom Cannon
Tom was born in England, and moved to Australia when he was 13. He is a photographer and videographer by trade, with an extensive history working underwater on the Ningaloo Reef, Western Australia. Tom has achieved international recognition for his photography work and has worked with the likes of National Geographic, BBC Natural History Unit and Sea Legacy.
Tom is an ocean lover and experienced diver and has dived all over the world. Tom has driven the organisation forward with his unwavering admiration and compassion for sharks and marine wildlife in general.
As a person, Tom is passionate, humble and kind. In the field, Tom is always positive in the face of adversity.
Owner & Director
Jake Robinson
Jake is a naturalist and wildlife enthusiast from England, UK. Jake has a background in developing and scaling product and service driven businesses in London, and holds a Master of Business Administration (MBA). In 2023, Jake left his job in tech to dedicate himself full time to Protect What You Love and wildlife conservation. In recent years, Jake has worked with wildlife research projects such as MarEco and ExSitu Project.
Jake has a particular love for rainforests having been on expeditions to the likes of Peru, Costa Rica and Sumatra.
As a person, Jake is ambitious, organised and warm. In the field, Jake is an excellent spotter of wildlife.
Business development & operations
Dani Cotoli Gomez
Dani is an ocean explorer hailing from Valencia, Spain, who now lives in Melbourne, Australia where he works as a dive instructor and marketing creative. Before Australia, Dani lived in Dublin, Ireland, and is a registered tour guide in both Ireland and Spain!
Dani’s love of the ocean stems from his curiosity and fascination with the close symbiotic relationships found across coral reefs. Dani credits the ocean for giving him countless moments of joy and treasured memories for life. As a result of his curiosity and gratitude, he explores reefs obsessively and increasingly dedicates his time to educating others and trying to protect these ecosystems. Dani joined PWYL in 2021 and has become central to helping PWYL to grow as a business and ensuring that our customers and guests are happy.
In the field, Dani has been known as the “turtle finder” and is always a source of positive energy. As a person, he is enthusiastic, thoughtful and committed.
Photographer & Videographer
Louis Richter
Louis is a former French rapper (yes, you read that right) turned wildlife photographer and videographer living on the Ningaloo Reef in Australia. Louis was born in Spain, but grew up in France and is now a proud Aussie resident. Louis has always been fascinated by wildlife, beginning with animals in the French countryside and progressing into the marine world with his journey to becoming a Divemaster.
Louis’ magical experiences on the Ningaloo with Mantas, Humpbacks and Whale Sharks ignited a fierce desire to stand up to protect our planet's animals from extinction, which ultimately brought him into the team at PWYL in 2023.
In the field Louis is quiet and has a good eye for spotting wildlife; the ideal explorer. As a person, he is patient, honest, and calm.
Communication
Nat Strong
Nat is an Environmental Studies graduate who was born and raised in Tasmania, Australia. Nat works as a marine tourism operator and skipper, working in Tasmania in the summer, and somewhere new each winter (next stop Great Barrier Reef!). Nat has been a wildlife lover since she was a child, starting her journey working in ecotourism after university so that she could be close to wildlife every day and get paid to do it. Nat loves the mystery and unknown in looking for wildlife and the wonder at finding something unexpected.
In Feb 2024, Nat joined our team brimming with ideas and passion to help to protect wildlife and propel PWYL forward. Immediately resonating with our ethos and drive, Nat fit right in and got straight to work helping us to take meaningful steps towards better supporting our audience and customers in protecting wildlife.
When it comes to the field, Nat is often the one planning the trips to ensure everyone gets there and once there immerses herself in the experience. As a person, Nat is adventurous, determined, and thoughtful.
Social Media
Hayley Greenslade
Hayley is an Aussie, born and raised in Perth and is a Hair Extension artist by trade. Hayley is a passionate wildlife conservation and animal welfare advocate and diving enthusiast. Hayley’s obsession with diving began when she had her first interaction with a Whale Shark on the Ningaloo Reef. The experience was so special and emotive that she immediately set her sights on her dive certification and never looked back.
Hayley joined the PWYL team in February, 2024, to be the owner for our social media schedule and act as the key connective tissue that holds our team of creators together!
On dive trips, and in the field, Hayley brings excitement for wildlife of all kinds. As a person, Hayley is determined, empathetic and passionate.