We believe in a world where humans and wildlife co-exist in a long-term and sustainable way. In order to ‘co-exist’ there must be a balance between the needs of humans and all other life on earth. At present, this state of balance does not exist, and humans have tipped the scales so much in their favour, that global biodiversity is declining. This is bad for wildlife and over the long run, very bad for humanity. In order to bring this relationship back to equilibrium we need to ensure there are far greater protections for wild spaces and wildlife and a greater global understanding of why this is important. This will also force humans to innovate quickly in order to ensure we meet our needs too, something we can surely do.

The foundation of achieving “greater protections for wild spaces” is in understanding it properly, and so our first purpose is rooted in supporting and conducting scientific research. Our vision is for this research to be utilised in the decision making for how to better protect global biodiversity, whether it is individual species, creating marine protected areas (MPAs) or giving space back to wildlife.

The foundation of creating “greater global understanding” of the importance of biodiversity protections, is in education and communication. Therefore, our second purpose is to perform wildlife and conservation storytelling and education to help the public see the value in creating balance between the natural world and human needs.