Conservation & Awareness
A lot of people ask us which non for profit we donate to or which conservation movement we are aligned with. Our answer is always the same, we are here to create as much awareness as we can as a community. Our brand was created by two underwater photographers who live and work everyday with sharks on the Ningaloo Reef. Through this work we gained first hand an understanding of sharks and their importance to the ocean.
This lead us to creating Protect What You love in order to help do our part to in protecting sharks. By purchasing and wearing our apparel you join us in the battle to provide voice for one of the most misunderstood and mistreated animals on the planet. Our shirts convey a clear, strong message to all that see them. 'We love sharks and we want to protect them.' We encourage all of our customers to educate their family, friends and colleagues on not only, the growing threats sharks face across the planet to their existence. But also to their right to live freely on this planet.
We are very proud at 'Protect What You Love' of what our brand represents and the conversations that have risen from people seeing our message. As we continue to grow as a community and brand we hope to move further toward the frontline of the protection of sharks.
We appreciate all of your continued support for Protect What You Love and hope you will all continue to fight for a better world for sharks with us.
Tom Cannon & Sam Lawrence.